Data Removal Services
A straight comparison of the three services worth your time. Each one handles data broker opt-outs differently. Here’s what matters.
DeleteMe
BEST FOR: Investigators who want the most thorough, hands-off removal
DeleteMe has been in this business longer than most. They manually remove your information from over 750 data broker sites — not just automated opt-out requests, but actual human-verified removal. You get a detailed PDF report showing every site they checked and what they found. Then they rescan every quarter, because data brokers routinely re-list your information after removal.
If you’re serious about keeping your information off these sites long-term, the quarterly rescan cadence is what separates DeleteMe from cheaper services that do a one-time sweep and call it done.
What You Get
✓ Manual removal from 750+ data broker sites
✓ Detailed PDF removal reports
✓ Quarterly rescans (not one-time)
✓ Family plan options
✓ U.S.-based support team
✗ No free tier
Pricing
Individual: $129/year — Family (up to 4): $229/year — Business plans available
Incogni
BEST FOR: Cost-conscious investigators who want solid ongoing coverage
Incogni is from Surfshark, the VPN company. They’ve built a solid automated system that sends removal requests to 180+ data brokers and keeps re-sending them as needed. The automation means the price is significantly lower than DeleteMe — and for most people, the 180-broker coverage handles the sites most likely to have your information.
The dashboard shows you real-time progress on which brokers have been contacted and which have complied. Not as comprehensive as DeleteMe’s 750+ sites, but covers the high-traffic brokers that matter most.
What You Get
✓ Automated removal requests to 180+ brokers
✓ Continuous re-submission (not one-time)
✓ Real-time progress dashboard
✓ No long-term contract required
✓ Affordable monthly pricing
✗ Automated only (no manual verification)
Pricing
$6.49/month (annual plan) — $12.99/month (monthly) — Family plans available
Optery
BEST FOR: Investigators who want visibility into exactly what’s out there
Optery does something the others don’t: they show you actual screenshots of your data broker profiles before and after removal. So you can see precisely what information was listed, not just get a report that says “removed.” They also have a free tier that runs an initial scan, so you can see your exposure level before committing to a paid plan.
Coverage scales with the plan tier — the basic plan covers around 100 brokers, the higher tiers go up to 200+. Good option if you want to start with visibility and then decide how much coverage you need.
What You Get
✓ Free initial exposure scan
✓ Before/after screenshots of your profiles
✓ 200+ brokers on top-tier plan
✓ DIY or fully managed options
✓ Transparent removal tracking
✗ Coverage varies significantly by plan tier
Pricing
Free scan — Basic from $3.99/month — Core from $6.99/month — Extended from $12.99/month
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